Killer Articles Online Marketing System
Thursday, May 17th, 2012“
The idea is simple.
Instead of blanketing the known universe with crass commercial messages designed to hopefully catch attention and interrupt peoples lives the goal is to provide useful information that is both appreciated and valued by those who are actively searching for a solution to their problems. Let me repeat that because it is important. Actively searching in real time. Right here. Right now. What is Content Marketing?
Content marketing means creating, publishing and promoting informational content (think blog posts, articles, white papers, and instructional videos) and promoting said content in order to make it readily available to your target marketing on demand when they want it.
In other words, a great content marketing strategy would seek first to understand exactly what your primary target market is actively looking for, create content to answer that expressed need in the market place, and then promote that content so it can be found easily. For example, chances are YOU sat down at your computer and typed the a specific search query like content marketing strategy or what is content marketing and spotting this post ranking high on the front page of your favor search engine. The headline caught your attention and here you are!
Then look for ways to simplify and improve his or her life without recourse. Meaning freely offer incredible value first before asking anything in return. This means using the same words and phrases in your marketing content materials that customers use in their search queries.
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Source: (content marketing) http://blog.robfore.com/content-marketing-strategy/
